Argentina Star
ArgentinaStar.com Thursday 9th September 2010 Edition 252/2010
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    Kraft says it will maintain Cadbury heritage
    Argentina Star
    Thursday 29th July, 2010  


    Cadbury has seen the departure of many senior staff from its UK office since it was taken over by Kraft earlier this year.
    Cadbury has seen the departure of many senior staff from its UK office since it was taken over by Kraft earlier this year.

    Kraft has confirmed that 120 out of 165 senior staff from Cadbury have now left the firm.

    While Kraft has said the merging of the two companies created duplicate management, causing some positions to become redundant, it has also had to defend itself for not paying enough attention to the brand's heritage.

    A spokesman for Kraft told the BBC that the company prided itself "on being as sensitive and respectful as possible" in a time of uncertainty for both Cadbury and Kraft Foods colleagues.

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    Comments on this story

    By Anonymous, 08-01-10, 02:49 PM

    Kraft criticised for being insensitive to Cadbury history

    i like chocolates

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