4A's: Unilever Exec Says Brands Must Move Past TV Spots
Source: AdWeek
Wednesday 10th March, 2010
Unilever's Kathy O'Brien Unilever's creative agencies need to "move past their reliance on the 30-second spot" and focus more on social media efforts to keep up with modern consumers.
So said Unil... ...
Read the full story at
AdWeek
Email this story to a friend
Have your say on this story
